Strategic Analysis of Easyjet - 4767 Words

STRATEGIC MANAGEMENT ASSIGNMENT QUESTION. TAKING INTO CONSIDERATION AN INTERNATIONAL OR DOMESTIC ORGANISATION THAT YOU BELIEVE HAS ACHIEVED SUPERIOR PERFORMANCE IN THE PAST YEAR, USE RELEVANT FRAMEWORKS AND MODELS TO APPRAISE CRITICALLY THE THIS COMPANY. TABLE OF CONTENTS. INTRODUCTION (COMPANY BACKGROUND) 1. DEFINITION OF TERMS 1.1 VISION AND MISION STATEMENT 1.1.1. STRATEGY 2. PART 1: ENVIRONMENTAL INDUSTRY STRUCTURE, OPPORTUNITIES AND THREATS 2.1. THE ENVIRONMENT- STEEP 2.2. THE INDUSTRY’S STRUCTURE – PORTER’S FIVE FORCES 2.3. SWOT ANALYSIS 2.3.1. INTERNAL ANALYSIS (STRENGTHS AND WEAKNESSES) 2.3.2. EXTERNAL ANALYSIS (OPPORTUNITIES AND THREATS) 3. PART†¦show more content†¦(352). 1.1.1 STRATEGY According to Jan Havenga amp; Llse Hobbs in A practical guide to Strategy†¦.’ The term strategy is considered by many to be a weighty subject. It is neither like a science nor a profession and has been in its military form for ages. But it’s new in other aspects(less than 50yrs) as a discipline or field of study. Hitt at al define strategy as; an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage†¦Ã¢â‚¬â„¢(p.9). 2. PART 1: ENVIRONMENTAL INDUSTRY STRUCTURE, OPPORTUNITIES AND THREATS. 2.1. THE ENVIRONMENT - STEEP The features or elements listed below are likely to have an impact on the airline industry and should be considered when formulating an effective company strategy for easyJet. Socio -cultural factors. †¢ The expectation of people to fly at cheaper rates is growing alongside the number of low-cost carriers. Hence easyJet is faced by competitors that are ready and able to match its prices on similar routes. easyJet has concentrated on maintaining its low costs in order to remain competitive. †¢ London particularly in the UK is known as a popular travel destination for people around the world. easyJet, considering people with lower income,Show MoreRelatedThe strategic analysis of EasyJet and Easy Group --the analysis of organisational assets and Growth-share Matrix analysis for the Easy Group3795 Words   |  16 PagesIntroduction The assignment was based on a strategic marketing analysis of Easy Jet and Easy Group. It will be carried out through two exclusive parts. In the first part, firstly, we are going to give a general overview on easyJets assets, then mainly concentrate on its critical capability which formed its core competence. Essentially, historical comparison approach was adopted to evaluate the organizations relative strengths and weakness. The second one is by constructing a Growth-share MatrixRead MoreManagement Accounting Information Aids Managers1639 Words   |  7 PagesEasyjet Plc. was established in 1995 and has grown from flying from London Luton to Edinburgh and Glasgow to 2015 where Easy Jet now flies over 600 different routes and operates across over 30 countries. Easy jet expanded its business activities to include the sale of package holidays and hotel bookings. Easy Jet has strategic objectives in which it likes to follow. These objectives are set out in Easy Jets 2014 Annual and Financial report. The objectives are as follows: - 1. Drive demand, ConversionRead MoreStrategy Easyjet887 Words   |  4 Pages2.1 Strategy EasyJet has adopted its business model from Southwest Airlines from the United states. It is adapted to the European market trough further cost-cutting measures. Important points in this business model are high aircraft utilization, short times on airport, charging for not needed extras and put much efforts in keeping the operating costs low. The key words in the strategy of Easy jet are â€Å"low price and no frill† based on Porter’s generic strategies (2.1.1) (appendix XX). This statesRead MoreEasyjet Case Study1039 Words   |  5 PagesStudy Corporate success of EasyJet EasyJet focuses on a cost leadership strategy and differentiation strategy. Central to the easy philosophy is yield management. The Easy model provides to the customer functional services at the lowest possible price, on the basis of the real value of the basics of the service provided, avoiding any unessential frills. EasyJet was launched in 1995 and was the pioneer in the economical airlines segment. 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EasyJet Plc: EasyJet Plc founded in 1995 by a Greek Cypriot businessmanRead MoreSwot Analysis Of Easyjet1159 Words   |  5 PagesINTRODUCTION Innovators and bold in their ventures in business EasyJet are key contenders within the European economic market and despite Brexit, have huge scope to succeed in a tactical relocation in a suitable EU member state after Great Britain imminently leaves the European Union. Background Founded by Greek billionaire Sir Stelios Haji-Ioannou and driven by CEO Dame Carolyn McCall since taking her post in 2010. EasyJet launched in 1995, and has made a niche market for itself as cheap andRead Morete te tet tete te Essay2496 Words   |  10 Pagesï » ¿PEST Analysis of Airline Industry? Hi, Im doing an assignment conducting a strategic analysis of EasyJet and have to do a PEST analysis of the industry. Can anyone offer me any help outlining the main ...show more Update : I have a good idea about what to cover in each section but Im ...show more . Best Answer Tristen B answered 6 years ago PESTLE analysis if you are including legal and environmental. AirlinesRead MoreAnalysis of Ryanair and Its Business Environment1871 Words   |  7 Pagescom, Ryanair operates more 1600 daily flights from over 68 bases across 1600 routes with 186 destinations in 30 countries. Several factors will be addressed with regards to Ryanair’s financial issues, customer satisfaction, competitiveness, swot analysis, strategy sustainability, leadership of the CEO and corporate culture will all be looked at individually in context with the airline’s operations. 1. Financial and Customer satisfaction issues (Ryanair’s Ups and Downs) †¢ According to Michael O’Leary’s